Even if you’re just starting out with digital marketing, you have been bombarded with the idea that we need to be better brand storytellers.
I built this blog around that idea. But being a brand storyteller is a difficult hat to wear for small business linchpins who also happen to be the chief salesperson, accountant, customer service rep, and janitor-all-in-one for their business.
Adding brand storytelling seems like yet another overwhelming task. But it doesn’t need to be. What makes the whole idea intimidating is the assumption that becoming a better storyteller requires following a strict and lengthy set of rules. Truth is, there are no “rules.” All you need is a way to begin conversations with others. [Read more…]